For restoration contractors
Essentials maps show you exactly which streets took damage — so your crews canvass the right blocks instead of burning windshield time. When an adjuster contests a claim, upgrade the file to Forensic in one click and keep the approval.
The problem
HailTrace gets your rep in the door. A contested adjuster pulls it back out. Cheap radar apps are great for canvassing — but the moment a claim is challenged, they have nothing to back up the approval.
The contractor playbook
Open the app, pick the storm date and affected counties. The map highlights the parcels that actually took hail — not a 50-mile radar blob.
Every door your rep knocks is a door where your map puts hail on the property. Conversion rates 3–4x better than generic door-lists.
One click in the Customer Portal. The file now carries a parcel-level, meteorologist-verified, court-admissible report. Adjusters stop pushing back.
The upgrade path that protects margins
Most contractors run Essentials as their everyday canvassing layer. When a carrier's adjuster contests a claim — and they will, on maybe 1 in 15 files — a Forensic upgrade costs $39.95 and nearly always resolves the dispute in your customer's favor.
Compare that to a $15,000 roof replacement walked back to repair-only because you had a radar screenshot and an Instagram post as your "evidence."
"Essentials maps let my crews canvass the right streets the morning after a storm. When the claim gets contested, we upgrade to Forensic and keep the approval. Net-net we spend maybe $300 a month and save 20 roofs."